Paul Mason Oneonone with the original Fashion Santa


first_imgThe Toronto-born model has spent 33 years in the fashion world, but many of us first heard of him when hundreds of shoppers scrambled to snap selfies with him during last year’s holiday season.These days, you may have also read headlines about Yorkdale’s new Fashion Santa: Adam Martin. Yes, Mason has been replaced for the 2016 campaign, and now he’s battling with the mall for legal rights to the character.There’s been an outcry on social media about Mason’s situation, with supporters using the hashtag #RealFashionSanta.Unfortunately, Martin wasn’t available for an interview – we asked for the new Fashion Santa a number of times – and Yorkdale wasn’t able to get a statement to 24 Hours before deadline, although a spokesperson said that there wasn’t much new to say. In past weeks, Yorkdale reps have mentioned that the mall is open to working with Mason again in the future, and that they weren’t able to reach him to organize the 2016 campaign – something that he disputes.Thankfully, Mason has a number of other things coming up, including a big international trip, a possible book deal and a promo for a well-known U.S. TV show. Here’s the rest of what he had to say during our recent chat.Where did the Fashion Santa idea come from?It came from a sad place. I had a 30-year career as a model without the beard, and did quite well over in Europe, and spent 14 of those years in New York City. And then my mom passed away (in 2013). And when you’re grieving, you’re kind of depressed, and you don’t feel like cleaning up. By the time the beard started growing, I was like, ‘You know what, I’ve been doing this 30 years, and I kind of like this look.’ And that’s when I was thinking along the lines of Fashion Santa, because I’ve been in the business that long, and I did look somewhat like Santa Claus For Santas everywhere, it’s a pretty intense time.Paul Mason, the 52-year-old bearded model who rose to viral fame as Yorkdale Shopping Centre’s Fashion Santa last Christmas, is currently running around to various modelling and charity-related events, capitalizing on his resemblance to a chic St. Nick.“It’s pretty intense at the moment,” he admits during a recent phone interview with 24 Hours. Advertisement Login/Register With: Facebook Advertisement Advertisement LEAVE A REPLY Cancel replyLog in to leave a comment Twitterlast_img

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