Is Asia also our opportunity for tourism investment?

first_imgWe recently wrote about current trends in tourism according to Booking.com, which should be paid attention to. Richard Clarke, an analyst at Berstein Asset Management, then proposed one of these trends as an exceptional economic opportunity – namely, investing in tourism development within one of Asia’s most populous countries, China.Surprisingly, there is a shortage of hotels and similar accommodation units in the Asian market, while at the same time a mobile and affluent middle class is developing, fascinated by Western brands. Some of the biggest players present there, the giants Marriott, Hilton, Accor and IHG are already planning to expand to a total of 64% of the total market, and just today the World Tourism Organization (UNWTO) announced that in cooperation with Vynn Capital, a company specializing in capital ventures in the early stages of implementation in the Southeast Asian market launched this strategically important partnership that should actively promote the tourism sector through the promotion of entrepreneurship and innovation.The joint effort of Vynn Capital and the World Tourism Organization should create a framework and policy that would support technological start-ups, which recognize the possibility of developing the tourism sector of the region. Both sides will seek to motivate existing industries and actors such as hotels and gastronomic associations to adapt digital strategies, but also the private sector to technology investments. The role of Vynn Capital is to support tourism entrepreneurship and existing market players as a partner of the World Tourism Organization as the market turns to new technologies and innovations.”The World Tourism Organization is proud to partner with Vynn Capital to help us create real solutions for the much-needed digital transformation of tourism. Such partnerships are key in continuing to generate opportunities through tourism and to demonstrate that capital ventures are also crucial if we are to establish progressive sustainable development.”Said UNWTO Secretary-General Zur Pololikashvili.According to the UNWTO, the number of international visits in all regions has increased since the beginning of 2018, which continues last year’s strong trend. Significant growth is led by Asia and the Pacific, especially Southeast Asia with 10% and South Asia with 9% growth, which has already surpassed last year’s increase in international visits by 6%.”Tourism represents a great opportunity for Southeast Asia where we are witnessing the emergence of a strong middle class. Vynn Capital has recognized tourism as a key investment area and we will continue to work together with entrepreneurs and existing actors to promote the region’s tourism sector. We believe that technology organizations that focus on consumer mobility, such as Indonesia’s Travelio and Carsome, will continue to be the bearers of the economic benefits of tourism development. We have teamed up with the World Tourism Organization to raise a new generation of innovative tourism organizations in Southeast Asia. ”, said Victor Chua, one of the founders of Vynn Capital and president of the MVCA (Malaysia Venture Capital & Private Equity Association).It is certainly useful to follow the development of the situation…RELATED NEWS:CURRENT TRENDS IN TOURISM WHICH SHOULD BE ATTENTEDlast_img

Leave a Reply

Your email address will not be published. Required fields are marked *